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The Business Case For Sustainable Investing

Sustainable Investing – “Another Fad… Another Investment Trend… Another Marketing Ploy by the capital market moguls” you may say. After almost three decades of debate about the pros and cons of “Socially Responsible Investing”, it is only fair for an investor to question the intent of this new phenomenon. I questioned it.

But the recent economic downturn coupled with numerous environmental catastrophes and social/governance troubles over the past decade has changed the dynamics of the global economy substantially, therefore, making a case for an investment discipline. Investors have had their hands burnt chasing short-term returns and are now looking to invest in forward-thinking companies with sustainable business models.

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